Best answer by sundarView original
CoPilot Outreaches flagged as marketing by customer
We recently received an OOO message from a customer and in the subject line the email was tagged as "Marketing." We've followed the recommended best practices for email design (unsubscribe link, customer name in email, our business address in footer, etc.) to avoid being tagged as spam. Any ideas what might be causing this to happen?
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I assume that this got delivered to the recipients inbox but got categorized as Marketing emails. Do you have any info on what email server / client they use like Gmail, MS Outlook or IBM Lotus?
Email categorization is a process of organizing the emails in inbox to get focus on the important emails rather spend time in archiving / deleting irrelevant emails. This is spearheaded by Google mail which does a great job of categorizing the email automatically with minimal input from users.
There are other tools like http://www.slidemailapp.com/ , http://inkymail.squarespace.com/ , http://www.sanebox.com/l/upgrade-your-inbox-today/ which does the same job. Does the recipient's organization use any of these tools?
I have seen this setup in a few emails where the individual user has set that domain to filter into a [marketing] subfolder. When auto responses are generated (at least in outlook and gmail) the folder will be included in the auto-response back.
We just discovered that, while our emails were white labeled, the links within our emails were not. As a result, our emails have been marked as "Marketing" or spam. It sounds like you might already be on top of the link labeling, but I'm throwing this out there JIC it is also causing an issue for you.