When reporting on Email Assist open rates, what is included as an open? I understand that "Opened" calculates how many of the sent emails were initially opened. The value of this field will either be 1 or 0. "Open Count" tells how many times the emails were opened all together; this would include the same email being opened twice. Do the "Open Count" stats include only the recipients on the "To" line or the "CCs" as well?

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Email Assist: Open Rates

7 years ago
20 October 2016
6 replies
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elena_painter
Registered User
37 replies

When reporting on Email Assist open rates, what is included as an open?

I understand that "Opened" calculates how many of the sent emails were initially opened. The value of this field will either be 1 or 0.
"Open Count" tells how many times the emails were opened all together; this would include the same email being opened twice. Do the "Open Count" stats include only the recipients on the "To" line or the "CCs" as well?

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Best answer by nitisha_rathi 31 October 2016, 08:02

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6 replies

I believe it would include anyone who opens the email (including Ccs and forwards)

Open count is the number of times the email has been opened and this includes stats of only "To"

Thanks for clarifying. Is this true also for general copilot email. I believe previously we were counting forwards in the open count.

I would have to think that this includes forwards because I sent a communication recently and I have individual e-mail addresses where the open count is as small as 1 and as high as 1,004. It was an important e-mail sent through CoPilot and this leads me to believe that this e-mail was forwarded to large internal e-mail groups (its the type of e-mail that would be).

nitisha_rathi
Veteran Rookie
1134 replies
7 years ago
31 October 2016
Answer

Hi Renee,

Yes, this includes forwards too. The count will be added against the 'To' ID when the forwarded email is opened.

Thanks,

Nitisha

Thank you!

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