Circles of Success - Pulse 2017 - Driving Advocacy

During Pulse 2017 the Gainsight Client Outcomes Team organized a Circles of Success & Birds of a Feather Program, featuring group discussions for Gainsight customers focused on key topics and challenges. We had such engagement from our customers we wanted to keep the conversation going on Community.



One of the topics we discussed was Driving Advocacy. Here are a few of the questions that we discussed:

1. What creative things have you implemented to drive advocacy?
   
   
   
2. What about your customer experience creates advocates?
   
   
   
3. How do you leverage your customer advocates?
   
   
   
4. What points in the lifecycle or touches do you identify advocates?
   
   
   
5. How do you track advocacy events?
   
   
   
6. Do you expire advocacy events them after a certain period of time?
   
   
   
7. Do you educate your customers on how they can create advocates in their businesses? (e.g. channel or B2B)
   
   
   
8. How are others building their advocate groups without use of a community/software platform?
   
   
   
9. What ways have you found to be most useful in keeping them engaged?

Please share your best practices on this thread to keep the conversation going (include the specific question in your post). Please also follow this thread if you're interested in additional Circles of Success activities related to Driving Advocacy.