Often times our CSM's want to be able to enter activities for multiple clients at one time. Maybe they are on back to back calls and haven't had a chance to go in and log all activity. Being able to create entries in one place (ie - on the Global Timeline) regardless of customer would be beneficial and would greatly reduce the number of clicks for our CSM's.
We also require CSM's to track their time spent on non-client facing activities against an internal dummy account and this would allow them to do so all in one place.
Create Activities From Global Timeline
CS Timeline
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With today's release of v5.15, users can create activities from the global Timeline page and associate them with an account or relationship as needed.