RECAP - How to Identify Metrics, Build, and Assess a Health Score that will Drive Renewals

On April 29th, @harriseilenberg joined me to talk about how Mavenlink uses their health scores to drive predictive renewals. 

If you only have 10 minutes, I’d encourage you to listen to Mavenlink’s part of the webinar (27 min mark) where Harris talks about how they took their health score and measured it against renewals to determine renewal accuracy. During the Q&A, Harris addressed that you don’t need a data scientist or a degree in statistics to be able to do this. If you’d like the slides we reviewed, you can find them here.

Other takeaways from the session:

• Schema Methodology - ensure your schema has 4-5 options to allow you to see how account health is moving instead of a block of yellow
• Scorecard Makeup - Measure health on two axises, Experience and Outcomes
• Measuring for Accuracy - test your scorecard against renewals to ensure accuracy