1. Leverage your customer data and insight in Gainsight to build and send more targeted, personal and meaningful email outreach to your customers
2. Integrate all your outreach response data (opens, clicks, etc.) into Gainsight for follow-up action by your team and holistic reporting
3. Ensure your customers are seeing important messages with increased deliverability (avg 60% open rates with Gainsight Email vs 5% with marketing automation*). Because you are managing a separate email system in Gainsight than your marketing automation system you are separating your email reputation scores. You are likely to have a much higher reputation score with Gainsight CoPilot because you are targeting existing customers with verified email address as opposed to leads and prospects.
Value of Gainsight's combined email architecture of Mandrill and SendGrid
1. Sendgrid is ideal for high-usage
- Provides dedicated technical support to Gainsight
- Dedicated IP addresses for each subaccount
- Good advanced whitelabeling
2. Mandrill is ideal for low-usage
- has two years of 99% automation - greater than any other provider in the market
- handled 100% via AP's
- Good dynamic throttling of emails
- Good automatic calculation of reputation
*Verify before quoting in writing
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