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Ability to do A/B testing for engagements

  • 23 March 2020
  • 1 reply

Userlevel 6

Posting on behalf of a customer:

As a user, I would like the ability to test the effectiveness of one version of an engagement against another version of the same engagement. Ideally, I would have the following groups for each engagement:

  • Group A - receives version A of the engagement
  • Group B - receives version B of the engagement
  • Group C - does not receive engagement (control group)

That way, in reports I could see which version of the engagement resulted in more CTA clicks, etc. I could probably accomplish this through some manual audience logic, but it would be nice to have it OOTB. 

1 reply

Userlevel 7

This can be done right now in PX by using the newer account/user groups under qualification scope, engagement sampling. 

group A = users/accounts 1-33

group B = users/accounts 34-66

group C = control group (equates to users/accounts 67-100)


After the Engagements have been launched and completed, one can see the results and CTA clicks in Engagement Analytics as well as build a quick custom dashboard using separate feature/events/sessions widgets for users that viewed/completed Engagement A, Engagement B, and did not view either.


I hope this helps!