Posting on behalf of a customer:
As a user, I would like the ability to test the effectiveness of one version of an engagement against another version of the same engagement. Ideally, I would have the following groups for each engagement:
- Group A - receives version A of the engagement
- Group B - receives version B of the engagement
- Group C - does not receive engagement (control group)
That way, in reports I could see which version of the engagement resulted in more CTA clicks, etc. I could probably accomplish this through some manual audience logic, but it would be nice to have it OOTB.