As part of our Pulse Everywhere virtual event, we used the PX application to help our sales team turn attendees into leads, as well as we’re using the data to make decisions about future events.
To drive lead conversion, we felt it was crucial to have Gainsight teammates in the “PX on Pulse” instance so they could have complete access to customer and prospect activity, feature usage, and session attendance. Two PX functions, “Adoption Reports” and “Audience Explorer,” were extremely beneficial. Gainsight reps were able to use custom filters to build reports that honed in on their target accounts effortlessly. They could also see adoption trends, feature usage, session attendance, and engagement statistics with ease. Gainsight PX has a native Salesforce integration that makes it possible to bring in Salesforce fields such as Account ownership, and contact or lead information.
To learn more about we used the PX data to guide future event development, and answered these additional questions, click here.
- Which subjects did attendees want to learn about most?
- Was this platform easy for attendees to navigate? How can we improve for our next event?