Is your organization working on converting what would ordinarily be a big live event into a virtual event? Gainsight usually gathers thousands of customer success and product experience professionals in the SF Bay Area in mid-May, but this year our first-class marketing team took on the challenge of switching gears with less than 2 months notice, to deliver an amazing virtual event with 22k registrants. Along the way, marketing had to figure out how to track all of the attendees within the online application, engage more users than ever, and hopefully capture as many potential leads as possible. Enter PX.
Problem: “How do you track attendees without badge scanning?”
Gainsight PX Solution: Mapping Feature Usage with Product Mapper
Data is crucial for calculating event ROI, and is often difficult to capture—so much tends to be anecdotal or requires human effort to capture (badge scanning, attendee questions or feedback in person).
To learn how we engaged and converted attendees into leads using PX, click here for the complete blog post.