I've used the Retention Analysis feature to poke around and see when we typically meet our ideal product/market fit with users. Recently, it also occurred to me that I could measure the impact of certain features on user retention (and account retention for that matter).
Question: What is the impact of ____ feature(s) on user retention?
PX feature: Retention Analysis
- Features > Module in ________
- If you are curious about a specific feature, you could definitely go that route as well. In this case, I wanted to see how the overall level of activity within a certain section of our product had an impact on user retention.
- Number of total times used greater than 200
That filter resulted in the following view. I was astounded to see that significant activity in this area of our product has such a strong correlation to user retention.
Interestingly, the higher the number of total times used was, the higher the user retention was. I picked a number somewhere in the middle in order to not make the filtered group of users too small.
Hope this is interesting/helpful to others!
Through the Features > Adoption reports in PX, I found that level of activity/user to be reasonable for this module.