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Leverage Engagement Data in Retention Analysis

  • 10 February 2020
  • 4 replies
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Userlevel 3

We are looking to analyze the impact our engagements are having on our primary metric, user retention.

 

However, I’m not seeing any way to filter the retention analysis by users who have completed a certain engagement.

 

Is this something that exists and I’m missing it, or can engagements not be used as events for retention analysis?

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Best answer by mickey 12 February 2020, 23:05

Hi @adamrz 

Our next release is aimed to address these challenges, what you will be able to do is:

  • Apply filters on retention analysis (also having ‘any engagement’ as an option)
  • Apply ‘any engagement’ filter in Adoption analysis
  • Set a path analysis with the option ‘starting with’ → ‘engagement’ so you can monitor the usage flow
  • Funnels will show you drop-offs and will be able to appear in the dashboard
  • Reference saved funnels from the dashboard 

Not sure you’re using it but you can control the ‘retention event’ and the ‘returning event’ when you go into the advanced filter in Retention analysis. 

You can change the cohort from ‘sign-up’ to the first used feature and learn about feature attribution to retention. Don’t forget to filter by role / account segment if you have these tracked.

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4 replies

Userlevel 3

Hi @adamrz 

Our next release is aimed to address these challenges, what you will be able to do is:

  • Apply filters on retention analysis (also having ‘any engagement’ as an option)
  • Apply ‘any engagement’ filter in Adoption analysis
  • Set a path analysis with the option ‘starting with’ → ‘engagement’ so you can monitor the usage flow
  • Funnels will show you drop-offs and will be able to appear in the dashboard
  • Reference saved funnels from the dashboard 

Not sure you’re using it but you can control the ‘retention event’ and the ‘returning event’ when you go into the advanced filter in Retention analysis. 

You can change the cohort from ‘sign-up’ to the first used feature and learn about feature attribution to retention. Don’t forget to filter by role / account segment if you have these tracked.

Userlevel 3

Thanks for the reply @mickey.

Will we be able to narrow down to which engagement, not just “any engagement”?

It’s not particularly helpful to know if they saw ANY engagement since we have quite a few. It’s much more valuable to tie the metric (retention, adoption, path etc.) to specific engagements so we can see which ones have an impact.

Userlevel 5

@adamrz Yes, filter on specific engagements including ‘any engagement’.

Userlevel 3

Awesome, great to hear. Thanks @harshibanka & @mickey 

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