Many customers are using Gainsight as one of the email systems for reaching out to their customers. Their marketing team can be using Marketo and their Sales ops team may be using a CRM such as Salesforce to email contacts. A recipient, technically can opt out of Gainsight but how can we bring that information from Gainsight onto other systems such as Salesforce. How can we ensure that Gainsight unsubscribed data is shared among these systems to make you GDPR compliant?
The solution is quite simple actually: The Email Log object has a field called unsubscribed. All you have to do is create a rule that looks at the contacts that have unsubscribed marked as true and push that data back to the contact in Salesforce or wherever your single sytem of record exists: https://share.getcloudapp.com/04ugnPqb