Question

How do you report on individual people who have clicked on links in JO?

  • 15 June 2021
  • 6 replies
  • 37 views

Userlevel 7
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I’ve run into just about every roadblock I can think of with this issue. I have a customer who wants to see a report of each individual who clicks on an email sent via Journey Orchestrator. 

 

First, I was told that Email Raw Events was the place to go, which did seem to have the right information at least. However, this object is 5+ years old, and its main identifier is called “Batch ID,” which as far as I can tell doesn’t link back with any newer objects. What I need to do is take the info from Email Raw Events and merge some information from AO Emails into it, but for the life of me I can’t figure out what the common identifiers are, even after exporting a bunch of this data to Excel. 

 

I’ve also tried Email Logs and Email Log V2, neither of which seem to get me where I need either. Help?


6 replies

Userlevel 7
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@spencer_engel I’m using AO Participant Activity for a similar use case.  I’m able to filter on the Outreach, and then, use the Last Email Link Clicked to view the link that was clicked.

Userlevel 7
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Thanks @heather_hansen. I think that gets me close enough, although I don’t think I’m able to see multiple clicks by one person in a JO, right? Still struggling to see how I could build that, but I appreciate your help!

Userlevel 7
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@spencer_engel When you use AO Emails as your base object can you traverse to any other objects?

Maybe I didn’t understand your requirements right, but I could make a report filtering on the advanced outreach ID to see breakdown of who clicked vs didn’t, by pulling in Participant ID info into the drill down. Maybe this is what you’ve already tried though:

I believe Email ID and Email Subject are options to filter down to individual emails.

Userlevel 7
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Thanks @bradleymcg. That gets me close. The issue is that I’m still being restricted to just seeing the most recent email clicked.

 

So if the customer has, say, 4 separate links in one email template, and a participant clicks on all 4 links, the customer will only be able to see that participant’s most recent link clicked and won’t have visibility into the other 3.

Userlevel 7
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Gotcha, we’re distinguishing between emails clicked on (which I think is basically email opened) vs. URLs within an email/emails clicked on. And you’re more concerned with reporting on the status of the individual URLs, whether or not they’ve been clicked. I was understanding it more from the former not the latter.

I haven’t done enough URL click-tracking through GS to help with that particular piece, sorry :/

Userlevel 2
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I’m also trying to figure this out. Within the email template, there is an option to enable link tracking and add a code for each URL. How do we report on these URLs and review which users clicked on these? Use case is we’re trying to get ahead of ‘clicking bots’ in survey emails to be able to delete non-human responses proactively. A high number of clicks on different URLs would hint towards that.

P.S. Hi Spencer :) 

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