Best answer by ben
View originalCopilot Metrics
Userlevel 2
When I view some of the outreaches we've put together in Copilot, it seems as though we're only able to track the number of opens, clicks, bounces, etc. The way we currently track our email outreaches is by the % of unique opens, clicks, and bounces. While I could see the benefit of tracking the pure number of opens and clicks, is there no way to also track the percent of unique opens and clicks as well?
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Userlevel 6
+1
Hey Kelly. Valid points, it's not super clear. Batch name is a bit of a legacy naming convention from the old CoPilot functionality (i.e. Outreaches pre-Journey Orchestrator).
Hope that worked!
Hope that worked!
Userlevel 6
+2
Oh batch name might do it (it's a bit confusing that batch name appears to be the same as program name but the fields aren't consistent across sources). Batch (to me) usually means group of sends, as in Monday's send would be batch 1, Tuesday's batch 2, so on and so on. The glossary definition was not the most helpful in this instance, haha.
Thank you!
Thank you!
Userlevel 6
+1
Would batch name or batch ID work?
Userlevel 6
+2
Another question - if I use an email in more than one Program, can I still use Email Logs to generate this reporting BY Program? I'm not seeing anything in the filtering that allows me to view these metrics by program.
I don't use the Program Analytics because it aggregates the reporting for all emails, so I use the Email Logs. Now we are launching additional Programs to different audiences that use the same email but I want to report on them separately. How else can I get the unique open/click data for Email A in Program A and in Program B as two different reports? It's frustrating that it's this difficult to get basic email reporting honestly
I don't use the Program Analytics because it aggregates the reporting for all emails, so I use the Email Logs. Now we are launching additional Programs to different audiences that use the same email but I want to report on them separately. How else can I get the unique open/click data for Email A in Program A and in Program B as two different reports? It's frustrating that it's this difficult to get basic email reporting honestly
Userlevel 6
+2
Thanks Ben, that helps
Userlevel 6
+1
Hey Kelly,
I think what you are looking for is "Opened" vs. "Opened Count". "Opened Count" in the Email Logs table is the RAW number of times the contact opened the email. This could be 0 to infinity. Meanwhile "Opened" is a numeric field that is a 0 if they have never opened the email, and a 1 if they have opened it at least once.
With this in mind, you can do aggregations across various groupings and use "Opened" as your unique field. You can calculate Open Rate by taking "Opened" / "Sent" for a given aggregate field.
Hope this helps!
I think what you are looking for is "Opened" vs. "Opened Count". "Opened Count" in the Email Logs table is the RAW number of times the contact opened the email. This could be 0 to infinity. Meanwhile "Opened" is a numeric field that is a 0 if they have never opened the email, and a 1 if they have opened it at least once.
With this in mind, you can do aggregations across various groupings and use "Opened" as your unique field. You can calculate Open Rate by taking "Opened" / "Sent" for a given aggregate field.
Hope this helps!
Userlevel 6
+2
Hi - I'm still not seeing unique metrics in the email logs reporting. Has this fallen off? Unique is a much different - and important - metric than total which can be quite skewed.
Userlevel 4
+1
Thank you Sundar.
Userlevel 6
We are targeting this for Oct / Nov release timeframe. In the recent development of support for Relationship level outreaches we moved this further out.
Userlevel 7
+3
Hi Lauren,
I don't think that's going to be in the late August (5.2) release, but Sundar can provide more insight on the timeline.
I don't think that's going to be in the late August (5.2) release, but Sundar can provide more insight on the timeline.
Userlevel 4
+1
Hi Lila -
Is there an update on the ETA for when we will be able to pull unique clickthroughs and unique opens in Reports?
-Lauren
Is there an update on the ETA for when we will be able to pull unique clickthroughs and unique opens in Reports?
-Lauren
Userlevel 7
+3
I've added some of these details about CoPilot Analytics and Outreach stats to this article:
https://support.gainsight.com/Product_Documentation/CoPilot_and_Automated_Email/User_Guides/02_Revie...
https://support.gainsight.com/Product_Documentation/CoPilot_and_Automated_Email/User_Guides/02_Revie...
Userlevel 7
We also have a need to see the unique opens and unique clicks.
Userlevel 4
+1
Sundar - Are there plans to include Open Rate and Clickthrough Rate in the Analytics tab within the Cockpit? Also, will we be able to pull these analytics through to reports? Currently we can pull the sum (as you pointed out above), but that still requires us to manually enter or calculate Open and Clickthrough Rates.
Thank you!
Lauren
Thank you!
Lauren
We, too, are looking forward to this enhancement for reporting next quarter. Thank you.
Userlevel 4
+1
Thanks for clarifying 🙂
Userlevel 6
I stand corrected, we are using emails sent - bounced for the calculation. 🙂
Very helpful Sundar, thank you.
Userlevel 4
+1
Thanks, Sundar. I noticed that you calculate open rate using total number of emails sent. Is there a reason for doing this instead of total emails delivered (emails sent - bounces)?
Best,
Lauren
Best,
Lauren
Userlevel 6
Lauren - Using unique opens the open rate is calculated, whereas the total opens you see is not unique.
We are working on bringing the unique clicks in copilot reporting by next quarter.
We are working on bringing the unique clicks in copilot reporting by next quarter.
Userlevel 6
Cail - Open rate is calculated based on unique opens / # emails sent whereas the total opens you see is total opens and not unique.
Total opens can be huge for following reasons
Total opens can be huge for following reasons
- Email being forwarded as John pointed out
- You start a conversation by replying to that email, then every time that thread gets opened the count is incremented
- You have some email clients that cache your images which might get counted as opened even though the user has not opened. Edge case... (Gmail does not cache these images even though some articles assume so)
I would be very interested in hearing a response to this question. My organization has wondered if this may be due to an email being forwarded? This may still catch the open rate, but is unable to account for the additional contact.
Would someone be able to confirm how are forwarded emails accounted for, if at all? Thanks!
Would someone be able to confirm how are forwarded emails accounted for, if at all? Thanks!
Userlevel 4
+1
We also have a strong interest in having unique opens and unique clicks available in the analytics section, as well as visible from the main co-pilot page.
Yes, it does. Can you advise how that's calculated? For example, I sent a group of clients 467 emails and they were opened 955 times. Why is the open rate calculated at 34%?
Userlevel 6
Cail - we got the open rate on the outreach listing page last release. Does that help?
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