What are your communication drum beat best practices?

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  • Updated 10 months ago
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I am trying to plan CoPilot campaigns ensuring I do not overwhelm a customer on certain weeks nor remain silent on others. We have a mix of weekly, monthly and quarterly campaigns.

If I simplify what I am trying to do to illustrate my challenge, lets say I have these campaigns:

1- Campaign A sent weekly on the first Tuesday of the month
2- Campaign B sent monthly on the second Wednesday of the month (repeat weekly)
3- Campaign C sent monthly on the third Wednesday of the month (repeat weekly)
4- Campaign D sent quarterly on the fourth Thursday of the month (repeat weekly)

In theory, these campaigns would keep us in touch weekly with the customer at 2 contacts a week. In order to bring on board new customers more rapidly, these campaigns repeat weekly ensuring that we do not send to the same contact more frequently than every 30 days.

I am doing the planning with Outreach. I have not fully explored Advanced Outreach yet.

The challenge I have is that, without being able to specify with a multiple of 7 the period of days for which an email should not be resent (choices are 30, 60, 90 or lifetime), the monthly and quarterly campaigns get shifted to the following week as the 30 days wait isn't over.

How are you planning your campaigns to keep the pulse?
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Diane Morneau

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Posted 10 months ago

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