I was asked to provide response rate data to our board earlier this month. During this process, I started to notice some inconstancies in how the "Response Rate" is calculated under the Surveys section. I think I identified the situation and here is my example:

Participants: 1000

# of Survey Emails: 2 (initial and follow up)

Maximum # of Emails: 2000

Say that 100 people reply to the survey and all of those wait to reply until they receive the follow-up email. This would me we have 2000 emails sent and 100 survey responses. I would expect that the response rate for this survey is 10% (100 submissions divided by 1000 invited participants).

HOWEVER, I am seeing the response rate in a scenario like this be 5% (100 responses divided by 2000 emails sent). In my opinion, the denominator should be the # of participants, not the number of emails.

Am I missing something?

Do others see this as well?

Thanks!

Participants: 1000

# of Survey Emails: 2 (initial and follow up)

Maximum # of Emails: 2000

Say that 100 people reply to the survey and all of those wait to reply until they receive the follow-up email. This would me we have 2000 emails sent and 100 survey responses. I would expect that the response rate for this survey is 10% (100 submissions divided by 1000 invited participants).

HOWEVER, I am seeing the response rate in a scenario like this be 5% (100 responses divided by 2000 emails sent). In my opinion, the denominator should be the # of participants, not the number of emails.

Am I missing something?

Do others see this as well?

Thanks!

Ben, Champion