Product Adoption at the Customer level

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  • Updated 9 months ago
We are in the very early planning stages of our Gainsight implementation.  This is my second time to go through the process, but at my previous company we did not drive actions at the product level - it was primarily at the business unit level.

Where I am now, we have 3 core product families each with their own individual products, each with it's own feature set.

Sometimes customers have 1 or 2 products within a single family - not always implemented at the same time, but sometimes they are.

Sometimes customers have all the products in a particular family, but they are implemented independently of one another at various times.

Sometimes customers have multiple products from different product families. 

It is similar to a choose your own adventure book.

I would like to talk to other Gainsight customers who may have similar use cases.  I am curious to know how others have tackled this A) at the customer level (without using Relationships) and B) using Relationships.

Feel free to reach out to me at

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Jeff Kirkpatrick, Champion

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Posted 9 months ago

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