Link Tracking Preview Text and Alt Text Images

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  • Idea
  • Updated 2 weeks ago
  • (Edited)
When you hover over a link or image within an email, preview text is shown. I'd like the option to control how the Preview Text and Alt Text appears. This does not seem to be a functionality available by default.

Here's why it's important to have this functionality available--

When using link tracking for emails, a Gainsight link is created to complete that tracking. The link generated is over 800 characters! This entire link appears in the preview text for email recipients to see. It looks a lot like spam. As a consumer, I'd be hesitant to click on any links that looked like this.

Screenshot of link:


Industry/Email Best Practices: "URLs should match the content being offered. You do not want to have a URL in your email that then directs to a page that is a different URL. This may look like phishing." -Marketo
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Angie DeLaRosa

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  • Spammy

Posted 2 weeks ago

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Diane Morneau

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In addition, alt text is great to improve accessibility as they can be read by readers