TOTW: Get the most out of Custom Events

  • 16 September 2020
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You may have heard about PX Custom Events… but do you know all the places you can use them in PX? Custom events: 

  • Can be used as filters, including attributes in Analytics
  • Can be mapped to Features and filtered by attribute values
  • Are visible in a user's Recent Activity, with a mouseover showing the underlying attributes for the event
  • Can be used as criteria in Audience Logic for Engagements, including attributes
  • Can be selected and grouped by attributes in Query Builder (image below)

 


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