A flywheel is an underlying , compelling logic of momentum….. there is an inevitability built in. If you do A, you almost can’t help but do the B. If you do B, you almost can’t help but do C. And if you do C , you almost can’t help but do D. And around and around. There is a logical sequence that builds dynamic momentum, because A drives B drives C drives D and around back to the top of the loop. - Jim Collins
Imagine PLG (Product Led Growth) as a Flywheel. If the term Flywheel seems alien to you, imagine it to be a potter wheel that, once set to motion, you will get benefit from the momentum you have built up from your initial hard work.
The initial hard work as we define for PLG would be:
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What are the different stages of the PLG lifecycle with the customer at the centre of this Flywheel?
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How to set up the ground for each stage?
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How to spin the first iteration of the cycle?
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How to track the momentum with the correct KPIs?
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How to find the direction of progress ?
We got you, and we can handhold you throughout this thought process.
At a higher level, this is how it looks :
When we sneak peek into more details, we can find various use-cases to accomplish as part of PLG.
We aim to share the best practices for incorporating these use cases into your organization, implementing them, and then tracking success with specific KPIs on PX.
Isn’t that amazing!?
We want you to be part of this exercise by attending these sessions, seeking answers to your questions, and growing with us.
Use the link below to register for our next series of hands-on sessions.
The first part of the series covers the ONBOARDING milestone of the PLG Flywheel which constitutes STRATEGY, IMPLEMENTATION, SUCCESS TRACKING of below use cases:
- Onboarding : Trial Experience
- Onboarding : Contexualised User Feedback
- Onboarding : User Enablement
- Onboarding : Customer onboarding
All these sessions are scheduled at 8 AM Pacific time. Do register and join us on our hands-on sessions.
Happy PX-ing!
