It just occurred to me that we could use CoPilot hard bounces (or, for that matter, unsubscribes and marked-as-spam), on emails that are sent to customer admins, as an additional 'listening post' for potential situations where a CSM may need to make sure we still have solid relationships, and thus create a CTA based on it.
Similarly, we could look at product usage for admins, and look out for usage that tanks to zero.
So I'm super-curious:
- Has anyone used hard bounces or product usage in that way? Has it proven useful, or does it just end up being white noise that the CSM already knows about?
- Are there other ways that you watch out for your sponsors leaving your customers?