I am new to Gainsight and looking to get some information on how Customer Marketing teams can leverage the tool to keep the customers engaged and enhance the customer experience.
We are using Marketo to run our Marketing initiatives and have it integrated with Gainsight. It would be helpful for us to know the best practices of using the integration and the value it provides.
Any inputs on how you're using these tools together would be very helpful.
We thought of running some campaigns like Client Onboarding, Cross-sell, Up-sell, product usage related, etc. from Marketo.
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We then track all of the advocacy events through milestones in Gainsight in order to run reports on them to track progress and see how often we are using advocates so we don't overuse them. Moving conversations around advocacy between us and the CSM team to Chatter has also been extremely helpful in order to have better visibility into what has happened in the past.