Anyone else out there primarily write 1:many emails regarding operational announcements? A large part of my portfolio is writing operational messages that are need to know - e.g. retiring features/products, new systems requirements, product issues that require some customer action to remedy.
I would love to connect on the strategies and techniques others use when the information is critical. One of my most recent operational messages got 40% open rate and 30% click through, which I was really proud about, but that still means 6 out of 10 didn’t read the really important message!
Note: we can use other in-product communication tools too, really looking for ways to optimize email performance.