Hi folks,
Our customer base is quite atypical - we work with farmers. As you can probably assume, seasonality is therefore a huge factor in everything we do. As we begin to plan out the revamp of our health scorecard and think about our risk escalations, we are attempting to determine the best way of catering to the seasonality we know we face. For example, if usage is below X in January, that’s totally ok; but if it is below X in July, that is a huge red flag. To top it off, these seasons can vary between farms based on the type of crop they are focused on. That level of segmentation is a bit rough in our database, but I am working on making that information more useful as well.
I would love to hear any ideas or thoughts on how to approach this!