Ability for someone to subscribe to emails if they received a forwarded email

Related products: None

I have a customer who is sending out a weekly digest to their users including tips and tricks. The customer is hoping that the contact is forwarding these emails to their teams on a weekly basis. The hope is that users will find value and want to directly subscribe to these updates. The customer would like the ability for someone to "subscribe" to future emails via an outreach they had forwarded to them. 
What if you did this?




  • In the message body ask "would you like to receive these emails directly?"

  • Embed a survey that anyone could fill out that would capture the basic information needed to create a new contact record

  • Use the completed survey information to add a contact record to SFDC and add them to the following week's outreach
Would this work?