Out of the box reporting for standard industry email metrics does not exist in this platform if you want to be able to slice and dice the data. I have to look to AO Emails to refine by Vertical or Segment, rather than Email Logs, however, it's not intuitive.
Email Logs vs AO Emails
Sent / Delivered / Total Opens / Total Clicks / Unique Opens / Unique Clicks
Email send time (this is equivalent to Delivered) / Email Open Count / Link Clicked Count / Last Email Opened Date / Email Clicked Date
I'm not sure how that could be any less intuitive. Plus, Email Logs and these fields in AO Emails do not allow for Formula fields so I can't have a report or a dashbaord that displays these metrics in rates, from what I've tried so far.
Email Template Performance Report, found in Program Analytics, would be a great start alas it is nowhere to be found in Report Builder and is missing some key metrics. Please
give us standard email marketing metric fields that don't require this type of work around.
Percentage of click rate and open rate of the email delivered through Program
Email Template Performance Report - customize columns