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Please Improve Out of the Box Email Reporting


Userlevel 6
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Out of the box reporting for standard industry email metrics does not exist in this platform if you want to be able to slice and dice the data. I have to look to AO Emails to refine by Vertical or Segment, rather than Email Logs, however, it's not intuitive.



Email Logs vs AO Emails

Sent / Delivered / Total Opens / Total Clicks / Unique Opens / Unique Clicks

Email send time (this is equivalent to Delivered) / Email Open Count / Link Clicked Count / Last Email Opened Date / Email Clicked Date

I'm not sure how that could be any less intuitive. Plus, Email Logs and these fields in AO Emails do not allow for Formula fields so I can't have a report or a dashbaord that displays these metrics in rates, from what I've tried so far.



Email Template Performance Report, found in Program Analytics, would be a great start alas it is nowhere to be found in Report Builder and is missing some key metrics. Please give us standard email marketing metric fields that don't require this type of work around.



Related posts:


​Percentage of click rate and open rate of the email delivered through Program​


​Email Template Performance Report - customize columns

nitisha_rathi 8 days ago

@kelly I agree with you. We are planning to redesign program analytics next quarter and will definitely consider your feedback. Once the initial designs are done, I will reach out to you to get more feedback.

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Userlevel 6
Hi Kelly,

We will enhance the existing formula fields capability in Report Builder to support Email Logs object as well. I will update with more details once we pick it up.

Userlevel 6
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Hi Rakesh, great to hear, however doesn't solve all problems. Email logs doesn't look up to the Company object, I cannot dig into our email metrics through email logs by things such as product, segment, vertical, etc.

Userlevel 7
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@rakesh - good use case for Bionic Reporting?

Userlevel 6
Yes @dan_ahrens !

Its possible to do this via Bionic Reporting!

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@dan_ahrens @rakesh WE'RE SO EXCITED FOR BIONIC REPORTING!!!!! 😃 😃 :D

Userlevel 7
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@faust_belarmino Data designer(Bionic Reporting) is available now. Please refer to this post for a demo. 

Refer to this article for more information. 

Userlevel 6
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@sai_ram @lila_meyer  Please change the ‘implemented’ status of this post.

Bionic reporting and formula fields are not replacements for out of the box reporting.

It is unreasonable that in order to report on STANDARD email metrics, you have to create a data design, convert date fields to number values, introduce formula fields, etc, just to report on industry standard email metrics. Look at Program Analytics - that data exists somewhere, why is this so difficult?

Userlevel 7
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Hi Kelly, I’ve asked our Product Manager to take another look at this. Thank you!

Userlevel 7

@kelly I agree with you. We are planning to redesign program analytics next quarter and will definitely consider your feedback. Once the initial designs are done, I will reach out to you to get more feedback.

Userlevel 6
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@nitisha_rathi very excited to hear this update, I’ll be anxiously waiting! :D

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