38 Posts


4.9K Points

Wed, Nov 7, 2018 8:48 PM


Help with Creating CTA based on Usage Data


I am trying to trigger a CTA for what we deem as an "Inactive" client which is based on usage date of our platform. I am not sure what would work best, creating new MDA where I can add some calculated fields or trying to calculate the data in a Bionic Rule using the Transformation task.

We have a field in the MDA labled "UsageEvent". This field contains each unique usage event performed by a user of our platform. The usage comes with the UserName and a SessionID (and some other data). The tracking description is populated in that field via an S3 connector with our dev team.

I am trying to trigger a CTA based on at least 1/2 of the licensed users on the account having a count of usage events < x amount. So if the account meets the criteria, to trigger a CTA for the CSM to alert them of a potentially risky client.

I am not that well versed using the Transformation task and have been struggling trying to create this calculation. Is this possible? Or, how would you attack this problem?

Thanks in advance!