Please use this blog post as a place to discuss your thoughts on the sessions and topics covered in the track 'Scaling Massively with Digital Engagement'. What did you find the most inspiring?
Digital-first is the preferred way that most customers want to engage, and digital engagement is the only way to ensure no customers are ever ignored. Learn from customer success, product, and community experts on the best strategies to engage your customers and your community in personalized yet highly scalable ways.
Would love to hear from followers of this track 1-2 digital motions that have over-delivered vs expectations!
Moved one of our NPS programs to start with in-app (where the target user is most likely to be) and then moves to email if no response. All automated. 70%+ increase in response rates
Sherrod Patching and I will be running a workshop called “Digital and Scale are not just for the Longtail”. Some things to consider:
See you all soon!
@angie_delarosa presenting about overcoming the fear of getting started. Great stats on her email open/click rates on this non-designed email that was automated. All, if you’re sending automated customer emails, are you seeing better email stats with more casual or designed emails? Newsletters vs. what looks like one-to-one?
Excellent presentation by Drift! Number 1 and 2 on this digital journey chart are so important. What are the retention signals? And are the customer health scores even established yet? You can’t get “digital-first” set up correctly if you don’t establish these steps.
Curious to hear from folks that participated in this track if there was a session that touched on Health Score for an At Scale/Digital customer base?