Hey y’all! This will be my first in-person Pulse, but I am SO-FREAKING-PUMPED™ to be speaking about a topic I’m particularly passionate about: Advocacy 💜. Advocacy is one of the most underrated metrics in CS, but one of the most important for helping your company build its presence and meet its goals. With the proper approach, advocacy not only celebrates your customers, but also drives NRR and New Sales. Be sure to mark your schedules and join me to learn:
- Key indicators your Adopter is ready to be an Advocate
- What I consider an “Advocacy Event”
- How we built partnerships throughout the organization to rally around Advocacy
- How we built every process into Gainsight for collaboration and measurement, at scale
TLDR: Advocacy is a magic relationship strengthener and brand builder - and when done well, it leads your customers to excel in their own career paths (making you the hero and your company the beneficary). Outside of NRR, it’s one of the key metrics my department tracks on a weekly basis. ✨
Looking forward to seeing everyone in May!